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What does an Assistant Product Manager do?

Updated January 8, 2025
8 min read
What does an Assistant Product Manager do

The key role of an Assistant Product Manager is to supervise the production of goods and ensure efficiency in all aspects of the production process. They also develop and implement different strategies to ensure the stabilization of the product.

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Assistant product manager responsibilities

Here are examples of responsibilities from real assistant product manager resumes:

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Provide design feedback during development and QA project cycles.
  • Calculate ROI of campaigns base on sales of products/services relate to campaign.
  • Conduct all on site QA and product reviews throughout Asia from concept to production.
  • Develop direct mail program to measure the effectiveness and ROI of direct marketing efforts.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Evaluate state-of-the-art technologies and prepare inter-operability designs for RF network monitoring / optimization solutions and for implementing PTP over wireless networks.

Assistant product manager skills and personality traits

We calculated that 15% of Assistant Product Managers are proficient in Product Development, PowerPoint, and Market Research. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Assistant Product Managers that have these skills listed on their resume here:

  • Product Development, 15%

    Facilitated the Prevention of negative impacts during test integration, trade-off analysis, and product development on the production baseline.

  • PowerPoint, 8%

    Prepare the PowerPoint Presentations that are displaced daily throughout the company.

  • Market Research, 7%

    Gather market intelligence by coordinating market research efforts to understand market needs, capture the voice-of-the-customer, and ensure representation.

  • Product Management, 7%

    Championed product marketing and product management activities aligned with defining products and supporting global go-to-market launch through end-of-life obsolescence programs.

  • R, 6%

    Team of 5 R S M, of the Year, 2 x's.

  • Overseas Vendors, 4%

    Formed partnerships with domestic and overseas vendors to choose, design, and develop appropriate merchandise for new product launches.

"product development," "powerpoint," and "market research" are among the most common skills that assistant product managers use at work. You can find even more assistant product manager responsibilities below, including:

Analytical skills. The most essential soft skill for an assistant product manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an assistant product manager resume shows how their duties depend on analytical skills: "market analysis: researches product trends to influence strategies that strengthen revenue growth. "

Communication skills. Many assistant product manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so an assistant product manager will need this skill often in their role. This resume example is just one of many ways assistant product manager responsibilities rely on communication skills: "improved communications and efficiency between offices, establishing and maintaining domestic and overseas vendor communications concerning product development. "

Creativity. This is an important skill for assistant product managers to perform their duties. For an example of how assistant product manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an assistant product manager: "managed the strategic planning, product development, inventory placement, and replacement phases of the product life cycle. ".

Interpersonal skills. assistant product manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what assistant product managers do with interpersonal skills on a typical day: "position required extensive use of interpersonal skills, technical product knowledge and presentation skills. "

Organizational skills. Another common skill required for assistant product manager responsibilities is "organizational skills." This skill comes up in the duties of assistant product managers all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real assistant product manager resume shows how this skill is central to what an assistant product manager does: "job duties: designing, development and writing of proposals for various organizational and market research activities. "

Most common assistant product manager skills

Compare different assistant product managers

Assistant product manager vs. Web manager

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

If we compare the average assistant product manager annual salary with that of a web manager, we find that web managers typically earn a $14,932 higher salary than assistant product managers make annually.While their salaries may differ, the common ground between assistant product managers and web managers are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like powerpoint, qa, and roi.

There are some key differences in the responsibilities of each position. For example, assistant product manager responsibilities require skills like "product development," "market research," "product management," and "r." Meanwhile a typical web manager has skills in areas such as "digital marketing," "wordpress," "html css," and "b testing." This difference in skills reveals the differences in what each career does.

The education levels that web managers earn slightly differ from assistant product managers. In particular, web managers are 3.6% less likely to graduate with a Master's Degree than an assistant product manager. Additionally, they're 0.2% more likely to earn a Doctoral Degree.

Assistant product manager vs. Product lead

A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.

A career as a product lead brings a higher average salary when compared to the average annual salary of an assistant product manager. In fact, product leads salary is $51,064 higher than the salary of assistant product managers per year.Only some things about these jobs are the same. Take their skills, for example. Assistant product managers and product leads both require similar skills like "product development," "market research," and "product management" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, assistant product manager responsibilities are more likely to require skills like "powerpoint," "overseas vendors," "market trends," and "trade shows." Meanwhile, a product lead has duties that require skills in areas such as "project management," "architecture," "digital marketing," and "lifecycle management." These differences highlight just how different the day-to-day in each role looks.

Product leads may earn a higher salary than assistant product managers, but product leads earn the most pay in the hospitality industry with an average salary of $129,039. On the other hand, assistant product managers receive higher pay in the automotive industry, where they earn an average salary of $61,842.Average education levels between the two professions vary. Product leads tend to reach higher levels of education than assistant product managers. In fact, they're 5.9% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

Assistant product manager vs. Product director

The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.

On average scale, product directors bring in higher salaries than assistant product managers. In fact, they earn a $81,146 higher salary per year.Using the responsibilities included on assistant product managers and product directors resumes, we found that both professions have similar skill requirements, such as "product development," "market research," and "product management.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from assistant product manager resumes include skills like "powerpoint," "overseas vendors," "product categories," and "product performance," whereas a product director is more likely to list skills in "project management," "product roadmap," "product design," and "software development. "

Product directors make a very good living in the internet industry with an average annual salary of $155,810. On the other hand, assistant product managers are paid the highest salary in the automotive industry, with average annual pay of $61,842.product directors typically earn higher educational levels compared to assistant product managers. Specifically, they're 6.0% more likely to graduate with a Master's Degree, and 1.6% more likely to earn a Doctoral Degree.

Assistant product manager vs. Media manager

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Media managers average a higher salary than the annual salary of assistant product managers. The difference is about $28,711 per year.While their salaries may vary, assistant product managers and media managers both use similar skills to perform their duties. Resumes from both professions include skills like "powerpoint," "market research," and "trade shows. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "product development," "product management," "r," and "overseas vendors" are skills that commonly show up on assistant product manager resumes. On the other hand, media managers use skills like digital marketing, kpis, media planning, and media management on their resumes.The automotive industry tends to pay the highest salaries for media managers, with average annual pay of $108,113. Comparatively, the highest assistant product manager annual salary comes from the automotive industry.The average resume of media managers showed that they earn similar levels of education compared to assistant product managers. So much so that theyacirc;euro;trade;re 4.8% less likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.1%.

Types of assistant product manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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