What does an Events Marketing Manager do?
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Events marketing manager responsibilities
Here are examples of responsibilities from real events marketing manager resumes:
- Generate and manage new corporate business for this NYC club/venue.
- Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
- Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
- Manage internal communication for Intranet site.
- Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
- Manage CRM program including development and enforcement of internal protocols and database management.
- Utilize social media platforms (twitter and LinkedIn) to promote AIIM events and research.
- Create in-house database for target marketing through e-mail, mailer, and web base communications, Facebook, and twitter.
- Create and coordinate social media content for Facebook, Instagram and YouTube.
- Develop and maintains online communications including website, Facebook, Instagram, Google+ and LinkedIn.
- Create and execute PowerPoint presentations for current and potential clients.
- Support donors, speakers and facilitators with alumni development activities.
- Handle event promotions via marketing projects including PowerPoint presentations and direct mailing pieces.
- Develop creative print collateral and contribute editorial content for division's alumni magazine.
- Create an establish tracking, evaluation and follow-up mechanism design to improve performance management and track potential ROI.
Events marketing manager skills and personality traits
We calculated that 7% of Events Marketing Managers are proficient in Digital Marketing, Event Planning, and Project Management. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Events Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 7%
Content Marketing/Digital Marketing/Product Marketing/Social Media.
- Event Planning, 6%
Managed trade show/event planning logistics for start-up, technology-driven company that was a pioneer in the computer telephony industry.
- Project Management, 6%
Managed technical marketing team responsible for project management, development and delivery of training and events.
- ROI, 6%
Created an established tracking, evaluation and follow-up mechanism designed to improve performance management and track potential ROI.
- Event Management, 5%
Designed and coordinated annual sales incentive events, including planning, budget development and event management.
- Trade Shows, 5%
Planned, implemented and budgeted regional events, industry conferences and trade shows including program development and speaker procurement.
Common skills that an events marketing manager uses to do their job include "digital marketing," "event planning," and "project management." You can find details on the most important events marketing manager responsibilities below.
Creativity. To carry out their duties, the most important skill for an events marketing manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Events marketing managers often use creativity in their day-to-day job, as shown by this real resume: "developed and implemented integrated marketing strategies, designed/produced marketing collateral, managed creative agencies, and oversaw multiple large-scale projects. "
Interpersonal skills. Another soft skill that's essential for fulfilling events marketing manager duties is interpersonal skills. The role rewards competence in this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." According to an events marketing manager resume, here's how events marketing managers can utilize interpersonal skills in their job responsibilities: "generated brand recognition with a relationship based approach using excellent interpersonal skills to solidify long-term loyalty. "
Organizational skills. Another skill that relates to the job responsibilities of events marketing managers is organizational skills. This skill is critical to many everyday events marketing manager duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "monitored organizational processes, including staffing, internal communications, meetings and event planning. "
Analytical skills. For certain events marketing manager responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of an events marketing manager rely on this skill, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." For example, this snippet was taken directly from a resume about how this skill applies to what events marketing managers do: "managed the re-design of the internal lotus notes-based database and global events web page content. "
Communication skills. Another common skill required for events marketing manager responsibilities is "communication skills." This skill comes up in the duties of events marketing managers all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real events marketing manager resume shows how this skill is central to what an events marketing manager does: "manage corporate communications through press releases, case studies, product collateral, blogs, social media, and testimonials. "
The three companies that hire the most events marketing managers are:
- Oracle48 events marketing managers jobs
- Zeta Global16 events marketing managers jobs
- Wounded Warrior Project15 events marketing managers jobs
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Compare different events marketing managers
Events marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of an events marketing manager are more likely to require skills like "event strategy," "strong project management," "excellent interpersonal," and "powerpoint." On the other hand, a job as a manager, field marketing requires skills like "salesforce," "demand generation," "grass," and "marketing mix." As you can see, what employees do in each career varies considerably.
Managers, field marketing really shine in the technology industry with an average salary of $100,565. Comparatively, events marketing managers tend to make the most money in the technology industry with an average salary of $86,521.On average, managers, field marketing reach similar levels of education than events marketing managers. Managers, field marketing are 2.6% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Events marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that events marketing manager responsibilities requires skills like "event planning," "event management," "event strategy," and "excellent interpersonal." But a senior manager of marketing might use other skills in their typical duties, such as, "sr," "email marketing," "kpis," and "patients."
Senior managers of marketing may earn a higher salary than events marketing managers, but senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. On the other hand, events marketing managers receive higher pay in the technology industry, where they earn an average salary of $86,521.In general, senior managers of marketing achieve higher levels of education than events marketing managers. They're 12.3% more likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.Events marketing manager vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from events marketing manager resumes include skills like "event strategy," "strong project management," "excellent interpersonal," and "event logistics," whereas a head of marketing is more likely to list skills in "kpis," "google analytics," "content strategy," and "brand management. "
Heads of marketing earn the highest salary when working in the media industry, where they receive an average salary of $134,857. Comparatively, events marketing managers have the highest earning potential in the technology industry, with an average salary of $86,521.When it comes to education, heads of marketing tend to earn higher degree levels compared to events marketing managers. In fact, they're 13.0% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Events marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Types of events marketing manager
Updated January 8, 2025
