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GoPro overview

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Technology
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964
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Organization Type
Public
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GoPro is an activity image capture company. It is a brand of personal cameras used in extreme action video photography. GoPro produces HD HERO, a line of wearable and gear-mountable cameras and accessories, making it easy for people to capture and share their lives' most exciting moments in high definition. GoPro's products are sold through specialty retailers in more than 50 countries and online. Founded in 2002 by Nicholas Woodman, GoPro is headquartered in San Mateo, California, United States.
The staff at GoPro come from unusually diverse demographic backgrounds. The company is 34.0% female and 47.8% ethnic minorities. Despite its diversity in other areas, GoPro employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 86.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. GoPro has great employee retention with staff members usually staying with the company for 3.6 years.The average employee at GoPro makes $119,000 per year, which is competitive for its industry and location. Some of its highest paying competitors, Google, Synaptics, and MiFiHotspot, pay $140,774, $122,899, and $115,588, respectively.
Based in San Mateo, CA, GoPro is a medium-sized technology company with 964 employees and a revenue of $801.5M.

GoPro's Mission Statement

To free people to celebrate and live more in the moment. From cameras and drones to apps and accessories, everything GoPro does is geared to help their customers capture life as they live it and to share their experiences with the world.

We apply. You watch Netflix.

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5.0/5

GoPro employee reviews

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Job openings at GoPro
8 Positions
Average salary at GoPro
$119,000 yearly

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GoPro employee reviews

GoPro employee reviews
5.0/5

Based On 1 Ratings

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Employee Reviews
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A reddit user wrote a review on Oct 2016
How can I intern for GoPro?

Check gopro.com/careers in January for 2017 intern opportunities! Thanks for wanting to come work with us, Solano89!

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A reddit user wrote a review on Oct 2016
I know it really helps to be optimistic and remain positive when starting a new company but did you really expect to expect the GoPro brand to blow up and become as successful as it is today? & thanks for making amazing products!

If I knew then what GoPro would become and how much it would take to get here...I probably would have been too freaked out to get out of bed in the morning. But this is where the power of blind optimism kicks in. Think it, see it, do it and don't worry about the risks. Leave that to everyone else and you'll wake up one morning successful at whatever it is you're focused on. Phew!

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A reddit user wrote a review on Oct 2016
Hey Nick. Just wondering if GoPro staff still scours the internet to discover cool GoPro videos? Other than tagging the #gopro, what else would make videos more noticeable to you guys? Having a share from GoPro could really boost a YouTube channel

We do! One of the most satisfying parts of working at GoPro is seeing the great footage you all share. But it can be overwhelming to find the best stuff since there's so much of it. That's part of why we created GoPro Awards...to make it easy for you to share your sweetest moments with us through a program that helps us actually see it and PAY YOU FOR IT when we use it in our ads or on the GoPro Channel, etc. We think of GoPro Awards as a way to sponsor you when you capture and share killer footage. Together we rise!

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A reddit user wrote a review on Oct 2016
How do you decide when to stop adding new features and release a new camera?

Really good question. Our approach is to envision a "total solution" rather than think about each new GoPro as a "product". Products are standalone things. We want to build solutions that help solve problems for people. So, when deciding which features to included in a new GoPro, Karma, or any new software we think about the total solution and experience we're creating for our customers and not as much about the individual product itself. Hope this makes sense.

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A reddit user wrote a review on Jul 2015
Hi Nick! Thanks for taking the time to do this! I read somewhere that all employees of GoPro are required to take a two hour break every Thursday (IIRC) to do some type of activity with their GoPro. What activity do most employees partake in and what do you usually do on your break? Thanks Again!

Ahh yes I'll reply to this, most employees enjoy going for a run and some enjoy biking for the most part. I myself use my breaks to eat as well as walk from time to time. Then again I do not work at GoPro nor do I have a job at all.

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A reddit user wrote a review on Dec 2012
Are there internships available at GoPro? :)

Maybe! I sure would like some interns around here that know video well. Right now we've got no more space though!

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A reddit user wrote a review on Dec 2012
* Thinking back to when you first started working at GoPro, are you surprised at how far the company has came since then? Or were you guys expecting this kind of growth? I think you've mentioned that GoPro only employed about 30 people when you started.. is it a bit overwhelming to think that you're closing in at almost 500 employees?

Very surprised. It's definitely a huge change with how we do things and how we're treated outside of work. My first event with GoPro was winter Dew Tour in 2009. No one wanted to wear our 'toy cameras'..we didn't have any athletes signed, it was all just bro hangouts. Like 'uhh well I have a friend that's good at jumps, he'll wear it.' Now my media compadre Bradford is in hawaii filming with Kelly Slater, I was just in Breckenridge with Shaun White. Weird. Anyway, the company itself is definitely overwhelming. We grew so fast that we had to move into a huge office building full of cubicles...ish (it's really really nice, but definitely not the same as sleepy Half Moon). Off the record, I don't think it represents the company super well at this point in the juncture, but maybe in the future we'll build it out to be more of the GoPro vibe. I envision our media dept with vaulted ceilings, a movie theater, and a big collab area with screens on the wall (i can dream right). Right now we're pretty cramped with desk after desk. That being said, it's an epic company to work for - everyone is always excited and the people around me are inspiring.

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A reddit user wrote a review on Dec 2012
Hi Abe, Thanks for taking the time out of your day to answer our questions. As a professional photographer, this question will be rather self-serving, but I'm sure there are others out there who would like to know. 1) What would be your top recommendations for photographers to do if they wanted to work with your team? 2) Is there an established channel directly to GoPro where we can submit our portfolio for consideration ? 3) Do you like fish tacos? If so, which place sells your favorite?

* 1) In the media team we work primarily with videographers, right now the social team are the ones that work with the photographers to get photos for online. The easiest in would be to consistently produce good photo content that people are noticing online. Have you seen Robbie Crawford or Kyle Ohlson's stuff? Everyone at GoPro knows who they are because they use GoPros nonstop and got good at it. I guarantee Kyle will have a job here when he finishes high school/college if he wants it. * 2) Yeah check http://www.gopro.com/careers Right now there's a photog position open, you can submit resumes and what not through that. * 3) yes. in Half moon bay there's a great place called flying fish. dank fish wraps.

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A reddit user wrote a review on Dec 2012
How did you start working at GoPro? Did you contact them or the reverse? And how is it working for Nick?

Check this link http://www.shayboarder.com/2011/08/industry-profile-gopro-production-artist-abe-kislevitz.html Working for Nick is rad - he's always so fired up and into what we're doing. He's been involved with media from the beginning and he still sits in for hours with us on big projects & commercials moving clips around, chopping stuff up and figuring out what's gonna work best.

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A reddit user wrote a review on Dec 2012
Gotta dip back out for work, but here we go... * Could you share a litte bit on your personal experience getting connected with and eventually hired by GoPro? I know that a lot of people here would love to work for GoPro, and I've heard from an... inside source... that being hired by GoPro is pretty fun/interesting. * What is a typical day-in-the-life for you? Do you work remotely or in the office with everyone else? What is your favorite part about your job? Is it true that you guys have free cereal in the cafeteria? :) * You mentioned that you do most of the in-house testing... do you work closely with the product design team? Do you give your prototype products to the end user for testing, or only internal testing? Does GoPro do ethnographic work when researching new products and improvements? * Also, will you add me on LinkedIn? Or, can I add you? EDIT: thought of another one: * Since what you do is fairly recreational in nature, how much time do you dedicate to work when you're doing something recreational? For instance, if you go skiing, do you go skiing specifically for getting footage, or do you go to ski, and just happen to get footage while you're out? Thanks!

* This first one can be answered pretty well in this interview - scroll down to how did you get started in the industry: http://www.shayboarder.com/2011/08/industry-profile-gopro-production-artist-abe-kislevitz.html * I am in the office about 2/3 of the time now probably. I work in the office with everyone else, we have a media dept of about 20 people in house at any given time (lots of contractors in and out). Everyone is always working on different projects - when I'm in the office sometimes I'm on a big project where I'll lock myself in the edit suite we've got and crank away. Othertimes I'm on smaller tasks like commercial graphics, commercial formatting, helping with some coloring here or there. Favorite part is owning a big project - feels good to take on something huge and see it through to the finish. Equally as good is being on site at rad events like Euro X Games. * I don't do most of the in-house testing, but I do do a lot as sort of a personal thing - I'll ask what product designers are working on and see if there's anything to test. I have some of the most experience actually using GoPros in the field at this company so I usually like to think my feedback is pretty valid. Our engineering/design team is being built out ridiculously fast so protocols are changing daily, not sure what sort of background research they've got in place right now. *LinkedIn - I usually don't check friend requests on FB or LinkedIn.. I try to get to personal messages but a lot slips through the cracks :/ * For skiing and doing USC edits it's probably about 50/50. If I know it's going to be an epic park day I'll get the cams out sooner than later. If it's an epic pow shred I'll think about skiing first and filming 2nd - that usually entails just making sure I have some sort of POV on to capture the experience. I've had a few injuries over the seasons so filming has always been my fall back, but i really do love getting awesome shots. A lot of it depends on the mood of my riders and the weather, just gotta be on your toes if something is gonna go down. I always have at least 2 GoPros in my pocket on the hill.

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The team at GoPro

  • The founders of GoPro is Nicholas Woodman.
  • The key people at GoPro is Nicholas Woodman.
Key People
Nicholas Woodman

GoPro Rankings

GoPro is ranked #10 on the Best Companies to Work For in San Mateo, CA list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

GoPro salaries

The average a GoPro salary in the United States is $119,000 per year. GoPro employees in the top 10 percent can make over $167,000 per year, while GoPro employees at the bottom 10 percent earn less than $84,000 per year.
Average GoPro Salary
$119,000
yearly
$57.21 hourly
Updated March 14, 2024

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GoPro diversity

9.4
Diversity Score
We calculated GoPro’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of GoPro’s workforce.
GoPro diversity summary. Zippia estimates GoPro's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated GoPro's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of GoPro's workforce.
  • GoPro has 964 employees.
  • 34% of GoPro employees are women, while 66% are men.
  • The most common ethnicity at GoPro is White (52%).
  • 24% of GoPro employees are Hispanic or Latino.
  • 12% of GoPro employees are Asian.
  • The average employee at GoPro makes $119,000 per year.
  • GoPro employees are most likely to be members of the democratic party.
  • Employees at GoPro stay with the company for 3.6 years on average.

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GoPro Financial Performance

9.3
Performance Score

We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

GoPro currently has 1.1B in revenue. GoPro's most recent quarter produced 241.0m (q2'2023).

GoPro annual revenue

$1B
$956M
$717M
$478M
$239M
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Highest paying GoPro competitors

Compare GoPro salaries to competitors, including Google, Synaptics, and MiFiHotspot. Employees at Google earn the highest average yearly salary of $140,774. The salaries at Synaptics average $122,899 per year, and the salaries at MiFiHotspot come in at $115,588 per year.

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Zippia gives an in-depth look into the details of GoPro, including salaries, political affiliations, employee data, and more, in order to inform job seekers about GoPro. The employee data is based on information from people who have self-reported their past or current employments at GoPro. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by GoPro. The data presented on this page does not represent the view of GoPro and its employees or that of Zippia.

GoPro may also be known as or be related to GOPRO INC., GoPro, GoPro Inc, GoPro, Inc, GoPro, Inc., Gopro, Inc. and Woodman Labs, Inc.


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