What does a Marketing Strategist do?
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing strategist responsibilities
Here are examples of responsibilities from real marketing strategist resumes:
- Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
- Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
- Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
- Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
- Maintain accurate records and client account information through SalesForce.
- Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
- Communicate with online clients, Facebook fans, and co-workers in both English and Spanish.
- Train new team members on internal platform and Salesforce, industry standards, and best practices.
- Analyze trends, competitively monitor and report client KPIs, identify the effectiveness and past and present campaigns.
- Continue to write daily Facebook updates, weekly topical blog posts, and development of in-store promotions and events.
- Guide client teams to develop goals and KPIs that will evolve into to targeting, testing and segmentation strategies.
- Create and edit PowerPoint presentations for educational and promotional use.
- Identify and pursue innovative marketing opportunities to generate revenue and maximize ROI.
- Collaborate with web-developers and SEO team to enhance website architecture and user experience.
- Analyze, research and structure portfolio proposals using various fix income securities that satisfy client objectives.
Marketing strategist skills and personality traits
We calculated that 11% of Marketing Strategists are proficient in Digital Marketing, Email Marketing, and Channel Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Strategists that have these skills listed on their resume here:
- Digital Marketing, 11%
Develop integrated marketing strategy/plans, design assets and provide content for social media, digital marketing and traditional marketing outlets.
- Email Marketing, 8%
Conducted an audit of historical email marketing campaigns to analyze effectiveness and evaluate opportunities to improve strategy, content and targeting.
- Channel Marketing, 6%
Developed multi-channel marketing strategies to drive client business and revenue growth using traditional and online marketing strategies.
- Marketing Campaigns, 5%
Developed marketing campaigns, and built customer relationships for diverse industries by implementing research to develop market analysis and segmentation.
- Integrated Marketing, 5%
Created and managed integrated marketing and advertising campaigns to help Chicago firm successfully launch franchise for national IRA investment company.
- Project Management, 4%
Consulted with numerous internal and external clients regarding project management, acquisitions and change management methodologies.
"digital marketing," "email marketing," and "channel marketing" are among the most common skills that marketing strategists use at work. You can find even more marketing strategist responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a marketing strategist to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing strategists often use analytical skills in their day-to-day job, as shown by this real resume: "performed a/b testing and multivariate analysis resulting in a 6% higher email open rate than industry average"
Communication skills. Another essential skill to perform marketing strategist duties is communication skills. Marketing strategists responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Marketing strategists also use communication skills in their role according to a real resume snippet: "provided and implemented communications strategies and tactics, including media relations, content development and social media recommendations for nonprofit client"
Creativity. Another skill that relates to the job responsibilities of marketing strategists is creativity. This skill is critical to many everyday marketing strategist duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "compiled and analyzed market trends to present systematic advertising, marketing and creative campaigns to drive traffic. "
Interpersonal skills. For certain marketing strategist responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a marketing strategist rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what marketing strategists do: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. Another common skill required for marketing strategist responsibilities is "organizational skills." This skill comes up in the duties of marketing strategists all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real marketing strategist resume shows how this skill is central to what a marketing strategist does: "created a content marketing strategy from scratch designed toincrease engagement with the co-op's customer base and supportorganizational sales goals. "
The three companies that hire the most marketing strategists are:
- Highmark235 marketing strategists jobs
- Regions Bank106 marketing strategists jobs
- Salesforce51 marketing strategists jobs
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Compare different marketing strategists
Marketing strategist vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
While similarities exist, there are also some differences between marketing strategists and business development and marketing manager. For instance, marketing strategist responsibilities require skills such as "email marketing," "social media marketing," "content strategy," and "web content." Whereas a business development and marketing manager is skilled in "revenue growth," "seo," "r," and "business development efforts." This is part of what separates the two careers.
Business development and marketing managers earn the highest salaries when working in the finance industry, with an average yearly salary of $88,175. On the other hand, marketing strategists are paid more in the technology industry with an average salary of $100,214.The education levels that business development and marketing managers earn slightly differ from marketing strategists. In particular, business development and marketing managers are 2.1% more likely to graduate with a Master's Degree than a marketing strategist. Additionally, they're 0.6% more likely to earn a Doctoral Degree.Marketing strategist vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Each career also uses different skills, according to real marketing strategist resumes. While marketing strategist responsibilities can utilize skills like "content strategy," "healthcare," "powerpoint," and "cloud," senior managers of marketing use skills like "sr," "patients," "strong project management," and "salesforce."
On average, senior managers of marketing earn a higher salary than marketing strategists. Some industries support higher salaries in each profession. Interestingly enough, senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. Whereas marketing strategists have higher pay in the technology industry, with an average salary of $100,214.Average education levels between the two professions vary. Senior managers of marketing tend to reach higher levels of education than marketing strategists. In fact, they're 5.3% more likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Marketing Strategists in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing strategist vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing strategist is likely to be skilled in "content strategy," "healthcare," "powerpoint," and "web content," while a typical manager, field marketing is skilled in "salesforce," "demand generation," "grass," and "enterprise sales."
Managers, field marketing earn the best pay in the technology industry, where they command an average salary of $100,565. Marketing strategists earn the highest pay from the technology industry, with an average salary of $100,214.Most managers, field marketing achieve a similar degree level compared to marketing strategists. For example, they're 4.4% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Marketing strategist vs. Senior product marketing manager
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Even though a few skill sets overlap between marketing strategists and senior product marketing managers, there are some differences that are important to note. For one, a marketing strategist might have more use for skills like "project management," "social media marketing," "content strategy," and "healthcare." Meanwhile, some responsibilities of senior product marketing managers require skills like "product management," "go-to-market strategy," "sr," and "value proposition. "
The technology industry tends to pay the highest salaries for senior product marketing managers, with average annual pay of $134,623. Comparatively, the highest marketing strategist annual salary comes from the technology industry.senior product marketing managers reach higher levels of education compared to marketing strategists, in general. The difference is that they're 7.9% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Types of marketing strategist
Updated January 8, 2025
