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What is a product line manager and how to become one
A Product Line Manager is responsible for providing products and market intelligence to companies. These people usually work in a consulting capacity, thus, hired by companies. But most of them prefer working as permanent staff under some organization. They have just one intention: to increase market share.
Product Line Managers are responsible for determining product promotion strategies, pricing, and positioning. To become a Product Line Manager, there are some important skills you need to have before you can be qualified for this post; some of these skills include Strategic thinking skills, Good Communication skills, Excellent Business Acumen, the ability to rationalize data, and provide a practical solution.
As for academic qualifications needed for this job, they include a Bachelor's or Master's degree in Management, Business Administration, or its equivalent. Nevertheless, some organizations still prefer GED or High School Degrees to either Bachelor's or Master's degree holders.
As for the salary structure, it depends on the size of the organization, your experience on the job, and the country you reside. In the United States, for example, an average Product Line Manager is paid between $114,204 and $76,000, depending on the factors we have mentioned earlier above.
What's a day at work look like for a Product Line Manager?
Sachin Tuli
Director, International Business Major, Wisconsin School of Business, University of Wisconsin-Madison
Avg. Salary $97,237
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 21.20%
male 78.80%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Product Line Manager career paths
Key steps to become a product line manager
Explore product line manager education requirements
Start to develop specific product line manager skills
Skills Percentages Product Management 7.21% Customer Service 5.78% PLM 5.12% Project Management 4.53% Market Research 4.23% Complete relevant product line manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New product line managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a product line manager based on U.S. Bureau of Labor Statistics data and data from real product line manager resumes.Research product line manager duties and responsibilities
- Lead Sr. VP staff to define a business partner program.
- Hire 35 RN's as well to manage Alere business to support their CHF program.
- Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
- Discuss various cloud base and on prem solution options to host the controller software.
Prepare your product line manager resume
When your background is strong enough, you can start writing your product line manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a product line manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
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Apply for product line manager jobs
Now it's time to start searching for a product line manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Product Line Manager Job
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Average product line manager salary
The average Product Line Manager salary in the United States is $97,237 per year or $47 per hour. Product line manager salaries range between $52,000 and $178,000 per year.
What Am I Worth?
How do product line managers rate their job?
Product Line Manager reviews
high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods
Solve tough problems, work on agile teams, outlet for creativity,
Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.
all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project
Agendas
Updated January 8, 2025
