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What is a product manager/sales and how to become one

Updated January 8, 2025
3 min read
Quoted Experts
Bill Thorne,
Sachin Tuli
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A product manager for sales is a member of the company's sales team. Product managers for sales handle a specific product line which they will work on to boost sales. They create sales campaigns centered around the product. They should be familiar with the target market of the product and the current economic landscape of said target market. This will help them identify the best promotions for the product line. They can also identify other opportunities for the company by looking at the customer needs and the company's product line and bridge any gaps between them. This will lead to bigger sales and company growth.

To become a product manager for sales, one should have a bachelor's degree in business administration or any related courses that will expose an individual to business operations, finance, and marketing. These skills are important in building a career in sales. In addition, one should have a strategic mindset and understands the discipline of execution to ensure success in the role.

What general advice would you give to a Product Manager/Sales?

Bill ThorneBill Thorne LinkedIn Profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreProduct Manager/SalesUS Average
Salary
7.8

Avg. Salary $108,492

Avg. Salary $59,228

Stability Level
6.4

Growth Rate 5%

Growth Rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 31.67%

male 68.33%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress Level
6.4

Stress level is manageable

7.1 - high

Complexity Level
8.7

Complexity Level is advanced

7 - challenging

Work Life Balance
4.4

Work Life balance is poor

6.4 - fair

Product Manager/Sales career paths

Key steps to become a product manager/sales

  1. Explore product manager/sales education requirements

    Most common product manager/sales degrees

    Bachelor's

    68.3 %

    Associate

    12.0 %

    Master's

    8.8 %
  2. Start to develop specific product manager/sales skills

    SkillsPercentages
    Customer Service9.23%
    Product Sales8.72%
    POS8.46%
    Product Management6.53%
    Cycle Management6.12%
  3. Complete relevant product manager/sales training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New product managers/sales learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a product manager/sales based on U.S. Bureau of Labor Statistics data and data from real product manager/sales resumes.
  4. Research product manager/sales duties and responsibilities

    • Key role in design and development of new SMB and UTM manage service offerings.
    • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
    • Create and lead partner cloud initiative sales training and messaging workshops.
    • Assist in the evaluation and implementation of new ERP system.
  5. Prepare your product manager/sales resume

    When your background is strong enough, you can start writing your product manager/sales resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a product manager/sales resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Product Manager/Sales Resume templates

    Build a professional Product Manager/Sales resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Product Manager/Sales resume.
    Product Manager/Sales Resume
    Product Manager/Sales Resume
    Product Manager/Sales Resume
    Product Manager/Sales Resume
    Product Manager/Sales Resume
    Product Manager/Sales Resume
    Product Manager/Sales Resume
    Product Manager/Sales Resume
    Product Manager/Sales Resume
  6. Apply for product manager/sales jobs

    Now it's time to start searching for a product manager/sales job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Product Manager/Sales Job

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Average product manager/sales salary

The average Product Manager/Sales salary in the United States is $108,492 per year or $52 per hour. Product manager/sales salaries range between $75,000 and $156,000 per year.

Average Product Manager/Sales Salary
$108,492 Yearly
$52.16 hourly

What Am I Worth?

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How do product managers/sales rate their job?

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Product Manager/Sales reviews

profile
A zippia user wrote a review on Aug 2023
Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods


profile
A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


profile
A zippia user wrote a review on Mar 2020
Pros

Semi-flexible work hours. You have a sales goal and customers to call on in order to achieve said goal, so you have some flexibility of your schedule.

Cons

The amount of travel required takes you away from home frequently. If you have a family, being away starts taking a toll on them and work/life balance suffers.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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