How to hire a Project Manager, Sales & Marketing

How to hire a project manager, sales & marketing, step by step

Here's a step-by-step project manager, sales & marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a project manager, sales & marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new project manager, sales & marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a project manager, sales & marketing, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine Employee vs Contractor Status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   Hiring the perfect project manager, sales & marketing also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents project manager, sales & marketing salaries for various positions.

   Type Of Project Manager, Sales & Marketing	Description	Hourly Rate
   Project Manager, Sales & Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$35-66
   Marketing And Sales Coordinator	A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.	$15-29
   Marketing Services Manager	A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations... Show More	$42-75

   Show more

2. Create an ideal candidate profile

   Common Skills:

   • Product Development
   • Project Management
   • Salesforce
   • Market Research
   • Business Development
   • Press Releases
   • Revenue Growth
   • QA
   • SEO
   • PowerPoint
   • Status Reports
   • Process Improvement
   • Trade Shows
   • Facebook

   Check All Skills

   Responsibilities:

   • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
   • Work with advertising departments at Facebook, Google, ESPN and many more to maximize traffic.
   • Lead management team through process; identify potential service providers, write RFP, and create weighted scorecard.
   • Create business documentation and PowerPoint presentations for customers on ongoing projects.
   • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
   • Review and approve promotional and HTML content for branding, copy, and pricing compliance.

3. Make a budget

   Including a salary range in your project manager, sales & marketing job description is one of the best ways to attract top talent. A project manager, sales & marketing can vary based on:

   • Location. For example, project managers, sales & marketing' average salary in montana is 38% less than in new york.
   • Seniority. Entry-level project managers, sales & marketing 47% less than senior-level project managers, sales & marketing.
   • Certifications. A project manager, sales & marketing with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a project manager, sales & marketing's salary.

   Average project manager, sales & marketing salary

   $100,865yearly

   $48.49 hourly rate

   ---

   Entry-level project manager, sales & marketing salary

   $73,000 yearly salary

   Updated June 2, 2025

4. Writing a Project Manager, Sales & Marketing Job Description

   A project manager, sales & marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a project manager, sales & marketing job description:

   Project Manager, Sales & Marketing job description example

   Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You'll learn more about this during the application process.
   
   JOB SUMMARY: Manage all client campaigns through the project lifecycle, including scoping projects and timelines, creating estimates, as well as managing budgets and work-back schedules. Facilitate consistent communication between the agency's Creative, Project Management and Account Management teams, assuring the on-time delivery of all client campaigns to ensure they remain on-budget, on-time and on-quality (tactical).
   
   The Project Manager works closely with vendors/contractors assigned to their campaigns, managing them within scope and budget, as well as assuring their elements are executed on-quality (tactical) and on-time in support of the overarching campaign deliverables. An effective problem solver on a day-to-day basis, the Project Manager must be adept at anticipating problems and recognizing opportunities to realize efficiencies and minimize scope creep and budget waste.
   MAJOR RESPONSIBILITIES:
   
   Project Lifecycle Management
   
   + Leads Project kickoff, presenting key deliverables, initial Spec Sheets, timelines + budgets
   
   + Monitors project budgets + schedules daily
   
   + Catches project scope creep
   
   + Accountable for staying within agreed upon budget and informing all parties of any changes to scope/assumptions/issues that arise
   
   + Manages + updates project work-back schedules
   
   + Identifies and proactively resolves any deliverables that might fall behind schedule
   
   + Manages tactical quality of all client partner deliverables (specs)
   
   + Ensures smooth handoff of deliverables from Creative Services to IMCD and IT departments
   
   Project/Program Administration
   
   + Responsible for the consistent successful facilitation of project(s) from estimation through launch and maintenance
   
   + Manages project transactions (reviews and adjusts) on a weekly basis
   
   + Manages all projects on-quality (tactical), on-time and on-budget
   
   Vendor Management
   
   + Facilitates estimate development and confirmation of vendor(s) selection and final production schedules for print and production work with Purchasing and when necessary the Studio Print Manager
   
   + Ensures hand off of print/production ready files to vendor(s) for production, with Print Production manager where necessary
   
   + Ensures all project outside costs are accurately represented in WMJ/WorkFront
   
   + Ensure all project outside costs are accurately coded and represented in internal billing systems (i.e. SNAP, SRM, Versa)
   
   + Other duties: Based upon the Agency Account Mapping, this may include assumed responsibilities and tasks associated with other roles that may report up to the Sr. Project Manager, including, but not limited to: Project Manager and/or Project Coordinator (per the Project Management Role Matrix).
   
   Resource Management
   
   + Alert Senior Management team of any potential concerns or issues with meeting key client deliverables due to resourcing.
   
   + Monitor day to day project activities and resourcing, identifying potential instances of underutilization and actively work with the Practice Leaders to address and solve those issues.
   
   + Arrange weekly meetings with Professional Services Management team to discuss all active projects and potential new business as well as to stay informed of potential issues such as resource and change control matters.
   
   + Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
   
   + Perform other duties as assigned.
   
   EDUCATION: Bachelor's degree from accredited college or university required. Preferred degree disciplines: Marketing, Communications, Marketing/Mass Communications, Advertising, Project Management, Business, Organizational Management, Graphic Design, Art Design
   
   EXPERIENCE: 3-5 years of experience in corporate environment with focus on developing marketing and advertising messaging strategies and overseeing tactical execution. Preferable experience managing/overseeing at least 1 or more direct reports. Experience with in-house creative agency or marketing/advertising is strongly preferred; or equivalent combination of education and experience.
   
   CERTIFICATIONS, LICENSES, REGISTRATIONS: Not required, but PMP or any other Project Management certifications a plus.
   
   ADDITIONAL INFORMATION: Experience with project management workflow software (Workamajig, Basecamp, Workfront, MS Project, etc.) a plus, Workamajig/WorkFront strongly preferred. Proficiency or working knowledge of MAC OS and Adobe Creative Suite also a plus, but not required.
   
   Your talent, skills and experience will be rewarded with a competitive compensation package.
   
   Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
   
   Universal Orlando Resort. Here you can.
   
   Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2022 Universal Studios. All rights reserved. EOE

   Copy This Example

   

5. Post your job

   There are various strategies that you can use to find the right project manager, sales & marketing for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your project manager, sales & marketing job on Zippia to find and recruit project manager, sales & marketing candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting project managers, sales & marketing requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new project manager, sales & marketing

   Once you've selected the best project manager, sales & marketing candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new project manager, sales & marketing. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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