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Public Relations Director resume examples for 2025

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Build a better Public Relations Director resume with Zippi, your AI resume builder robot.

Updated March 26, 2025
6 min read
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How to write a public relations director resume

Craft a resume summary statement

A well-written resume summary is basically an elevator pitch. You are summing up your skills and experience in a few sentences to wow recruiters, hiring managers, and decision makers into giving you an interview. Here are some tips to putting your best foot first with your resume summary:

Step 1: Start with your current job title, or the one you aspire to. Are you a passionate manager? A skilled analyst? It's a good starting point.

Step 2: Next put your years of experience in public relations director-related roles.

Step 3: Now is the time to put your biggest accomplishment or something you are professionally proud of.

Step 4: Read over what you have written. It should be 2-4 sentences. Your goal is to summarize your experience, not recite your resume.

These four steps should give you a strong elevator pitch and land you some public relations director interviews.

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List the right project manager skills

Many resumes are filtered out by hiring software before a human eye ever sees them. A robust Skills section can let recruiters (and bots) know you have the skills to do the job. Here is how to make the most of your skills section:

  1. You often need to include the exact keywords from the job description in your resume. Look at the job listing and consider which of the listed skills you have experience with, along with related skills.
  2. Include as many relevant hard skills and soft skills as possible from the listing.
  3. Use the most up to date and accurate terms. Don't forget to be specific.
These five steps should give you a strong elevator pitch and land you some public relations director interviews.

Here are example skills to include in your “Area of Expertise” on a public relations director resume:

  • Press Releases
  • Web Content
  • Pr Campaigns
  • Facebook
  • Crisis Communications
  • Twitter
  • Instagram
  • Fact Sheets
  • Crisis Management
  • External Communications
  • Business Development
  • Communications Strategies
  • Public Relations Strategies
  • Event Planning
  • Corporate Communications
  • Press Conferences
  • Community Relations
  • Writing Press Releases
  • Content Marketing
  • Biographies
  • Press Materials
  • Community Outreach
  • Linkedin
  • ROI
  • Public Speaking
  • Public Relations Efforts
  • Graphic Design
  • Product Launches
  • Press Events
  • Press Coverage

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How to structure your work experience

Next you should include your work experience. Structure your work experience section by listing your most recent experience first, followed by earlier roles in reverse chronological order.

Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.

Include only recent, relevant jobs. Avoid including work experience over 20 years to avoid ageism.

Beneath each job, you should have bullet points to emphasize why you're the perfect fit for the public relations director.

How to write public relations director experience bullet points

Your resume is your chance to show your biggest accomplishments. Don't just list your job responsibilities, instead take the opportunity to show why you're really good at what you do. Here is how you do that:

  • Start with strong action verbs like managed, spearheaded, created, etc. Your goal is to show what you did and verbs will help demonstrate your contributions.
  • Use numbers to quantify your achievements. Did you save time with a new report? Increase revenue? How large was the team you managed?
  • Keep it concise. You're highlighting your achievements. Consider if all details you are sharing are relevant, or can be written more efficiently.

Here are effective examples from public relations director resumes:

Work History Example #1

Public Relations Director

AT&T

  • Coordinated daily information flow through company newsletter via intranet, e-mail and news-by-fax channels.
  • Delivered a $36 million implementation of a Customer Relationship Management (CRM) system.
  • Used YouTube, Twitter, Linked-In, etc.
  • Served as primary media spokesperson throughout the region.
  • Spearheaded speaker placement program and media/spokesperson training, where none existed before.

Work History Example #2

Advertising Manager

The Zimmerman Agency

  • Formulated presentations for the public relations department using Microsoft PowerPoint and Keynote.
  • Maximized revenue for weekly e-newsletter at 197% to annual goal Sold print and online advertising for non-profit association.
  • Created business proposals and presentations for customers utilizing Microsoft PowerPoint and Excel and Apple Keynote.
  • Focused sales and RFP efforts on projects that promised the best potential viability or represented the possibility for subsequent business.
  • Collaborated with the firm-wide global business development and marketing team on cross-sell opportunities.

Work History Example #3

Public Relations Director

AT&T

  • Delivered a $36 million implementation of a Customer Relationship Management (CRM) system.
  • Used YouTube, Twitter, Linked-In, etc.
  • Coordinated daily information flow through company newsletter via intranet, e-mail and news-by-fax channels.
  • Acted as liaison between a public relations vendor and Verizon customer relations team to quickly resolve customer issues communicated through Twitter.
  • Managed corporate internet and intranet websites including writing, editing and photo management as well as comprehensive redesign.

Work History Example #4

Principal

Bank of America

  • Designed and implemented the personnel capacity management function for a 5,000-person technology organization, chartered to increase ROI on personnel expenses.
  • Monitored/reported on Reverse Mortgage portfolio & Participated in portfolio credit quality exams
  • Developed and implemented compliance oversight strategies and coverage for new regulations and changes to existing regulations.
  • Sized and presented several growth strategies to increased non-interest income and overall profitability.
  • Implemented client side validation using JavaScript and server side validation using validation framework.

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Add an education section to your resume

Employers are looking for a few things when looking at the Education section of your resume:
  • The highest degree you have achieved.
  • TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
  • TField of study
  • TAny honors, relevant coursework, achievements, or pertinent activities

Here are some examples of good education entries for resumes:

Bachelor's Degree In Journalism

University of Georgia, East Broad Street, Athens, GA

2010 - 2013

Highlight your public relations director certifications on your resume

Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.

To list, use the full name of the certification and the organization that issued it, along with the date of achievement.

If you have any of these certifications, be sure to include them on your public relations director resume:

  1. Accreditation in Public Relations (PR)
  2. Professional Certified Marketer (PCM)
  3. Certified Medical Interpreter - Spanish (CMI)
  4. Certified Manager Certification (CM)
  5. Certified Journalism Educator (CJE)
  6. Certified Management Accountant (CMA)
  7. Certified Interior Designer (NCIDQ)
  8. Program Management Professional (PgMP)
  9. Certified Resume Specialist:Public Relations and Marketing Communications (CRS+PR)

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