Sales Manager demographics and statistics in the US
Sales manager demographics research summary. Zippia estimates sales manager demographics and statistics in the United States by using a database of 30 million profiles. Our sales manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales managers after extensive research and analysis:
- There are over 384,441 sales managers currently employed in the United States.
- 31.3% of all sales managers are women, while 68.7% are men.
- The average sales manager age is 46 years old.
- The most common ethnicity of sales managers is White (78.2%), followed by Hispanic or Latino (9.8%), Unknown (4.4%) and Asian (4.1%).
- In 2022, women earned 84% of what men earned.
- 7% of all sales managers are LGBT.
- Sales managers are 52% more likely to work at private companies in comparison to public companies.
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Sales Manager demographics by:
Sales Manager gender statistics
31.3% of sales managers are women and 68.7% of sales managers are men.
- Male, 68.7%
- Female, 31.3%
Sales Manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 68.7% |
| Female | 31.3% |
Sales Manager gender pay gap
Women earn 84¢ for every $1 earned by men
Male Income
$74,161
Female Income
$62,147
Sales Manager gender ratio over time
This data breaks down the percentage of men and women in sales manager positions over time. Currently, 31.3% of sales managers are female.
Sales Manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 56.60% | 43.40% |
| 2011 | 56.23% | 43.77% |
| 2012 | 56.91% | 43.09% |
| 2013 | 56.83% | 43.17% |
| 2014 | 54.85% | 45.15% |
| 2015 | 54.33% | 45.67% |
| 2016 | 54.20% | 45.80% |
| 2017 | 53.09% | 46.91% |
| 2018 | 68.26% | 31.74% |
| 2019 | 68.36% | 31.64% |
| 2020 | 67.55% | 32.45% |
| 2021 | 68.68% | 31.32% |
Sales Manager related jobs gender ratio
We compared sales managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job Title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Sales Manager | 69% | 31% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales Manager demographics by race
The most common ethnicity among sales managers is White, which makes up 78.2% of all sales managers. Comparatively, 9.8% of sales managers are Hispanic or Latino and 4.4% of sales managers are Unknown.
- White, 78.2%
- Hispanic or Latino, 9.8%
- Unknown, 4.4%
- Asian, 4.1%
- Black or African American, 3.2%
- American Indian and Alaska Native, 0.3%
Sales Manager Race
| Sales Manager Race | Percentages |
|---|---|
| White | 78.2% |
| Hispanic or Latino | 9.8% |
| Unknown | 4.4% |
| Asian | 4.1% |
| Black or African American | 3.2% |
| American Indian and Alaska Native | 0.3% |
Sales Manager race and ethnicity over time
See how sales manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
- White
- Asian
- Hispanic or Latino
- Black or African American
Sales Manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 82.67% | 3.48% | 3.98% | 7.95% |
| 2019 | 82.66% | 3.47% | 3.88% | 8.11% |
| 2020 | 80.04% | 3.54% | 4.47% | 8.21% |
| 2021 | 78.23% | 3.24% | 4.07% | 9.82% |
Sales Manager wage gap by race
According to our data, unknown sales managers have the highest average salary compared to other ethnicities. Black or african american sales managers have the lowest average salary at $69,368.
| Ethnicity | Salary |
|---|---|
| Unknown | $78,290 |
| White | $75,250 |
| Black or African American | $69,368 |
| Asian | $74,468 |
| Hispanic or Latino | $73,710 |
Average sales manager age
See how the average age of sales managers varies based on ethnicity and gender.
Male
Female
Sales Manager age by race and gender
| Race | Male Age | Female Age |
|---|---|---|
| Black or African American | 46 | 47 |
| Unknown | 46 | 43.5 |
| Asian | 43.5 | 41 |
| Hispanic or Latino | 46 | 43 |
| White | 48 | 45 |
| American Indian and Alaska Native | 49 |
Sales Manager age breakdown
The average age of sales managers is 40+ years years old, representing 71% of the sales manager population.
Sales Manager age breakdown
| Sales Manager Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 25% |
| 20-30 years | 4% |
Sales Manager educational attainment
The most common degree for sales managers is bachelor's degree, with 63% of sales managers earning that degree. The second and third most common degree levels are associate degree degree at 16% and associate degree degree at 10%.
- Bachelor's, 63%
- Associate, 16%
- High School Diploma, 10%
- Master's, 6%
- Other Degrees, 5%
Sales Managers by degree level
| Sales Manager Degree | Percentages |
|---|---|
| Bachelor's | 63% |
| Associate | 16% |
| High School Diploma | 10% |
| Master's | 6% |
| Other Degrees | 5% |
Sales Manager Jobs You Might Like
Sales Manager wage gap by degree level
According to the data, sales managers with a Master's degree earn more than those without, at $100,247 annually. With a Doctorate degree, sales managers earn a median annual income of $93,438 compared to $86,113 for sales managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $100,247 |
| High School Diploma or Less | $61,699 |
| Bachelor's Degree | $86,113 |
| Doctorate Degree | $93,438 |
| Some College/ Associate Degree | $61,640 |
Sales Manager employment statistics
Most sales managers work for a private in the retail industry.
Company size where sales managers work
Below, you can see the size of companies where sales managers work.
Sales Manager jobs by employer size
| Company Size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 6% |
| 100 - 500 employees | 7% |
| 500 - 1,000 employees | 4% |
| 1,000 - 10,000 employees | 30% |
| > 10,000 employees | 47% |
Sales Manager jobs by company type
Employees with the sales manager job title have their preferences when it comes to working for a company. For instance, most sales managers prefer to work at private companies over public companies.
Sales Manager jobs by sector
| Company Type | Percentages |
|---|---|
| Education | 1% |
| Public | 47% |
| Private | 52% |
| Government | 0% |
Sales Manager jobs by industry
The most common industries for sales managers are retail, hospitality and manufacturing.
Sales Manager industry statistics
| Industry | Percentages |
|---|---|
| Retail | 24% |
| Fortune 500 | 21% |
| Manufacturing | 7% |
| Hospitality | 7% |
| Technology | 7% |
| Finance | 4% |
| Health Care | 4% |
| Professional | 4% |
| Telecommunication | 4% |
| Insurance | 4% |
| Media | 3% |
| Transportation | 2% |
| Automotive | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Utilities | 1% |
| Construction | 1% |
| Start-up | 1% |
| Real Estate | 1% |
| Education | 1% |
| Energy | 1% |
Sales Manager turnover and employment statistics
Sales Manager unemployment rate over time
The unemployment rate for sales managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
- Unemployment rate
Sales Manager unemployment rate by year
| Year | Sales Manager Unemployment Rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 2.41% |
| 2019 | 2.59% |
| 2020 | 4.53% |
| 2021 | 4.76% |
Average sales manager tenure
The average sales manager stays at their job for 1-2 years, based on the 178,538 sales managers resumes in Zippia's database.
Sales Manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 38% |
| 3-4 years | 19% |
| 5-7 years | 16% |
| 8-10 years | 6% |
| 11+ years | 9% |
Sales Manager LGBT ratio compared to similar jobs
Review the percent of sales managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Sales Manager | 7.25% | - |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Director Of Publications Marketing | 9.86% | 96,989 |
| Manager Of Employee Communications | 16.11% | 25,512 |
Similar sales manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Environmental Marketing Representative | 9.54% | 85,189 |
| Director Of Publications Marketing | 9.86% | 96,989 |
| Manager Of Employee Communications | 16.11% | 25,512 |
Foreign languages spoken by sales managers
The most common foreign language among sales managers is Spanish at 53.1%. The second-most popular foreign language spoken is French at 8.6% and Portuguese is the third-most popular at 5.0%.
- Spanish, 53.1%
- French, 8.6%
- Portuguese, 5.0%
- Chinese, 4.0%
- German, 3.9%
- Other, 25.4%
Sales Manager languages spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 53.1% |
| French | 8.6% |
| Portuguese | 5.0% |
| Chinese | 4.0% |
| German | 3.9% |
| Other | 25.4% |