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Store Manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted Experts

Dr. Timothy Edwards,

Bruce Heiman Ph.D.

Some of the most important hard skills a store manager can possess is consistently meeting and exceeding sales goals, and effectively enforcing company policies. These skills represent some of the most important facets of a store manager's job. It's also important for store managers to have the hard skill of experience with POS systems.

When it comes to soft skills, store managers should have excellent customer service skills above all else. Store managers need to maintain a level of order within their store, so great communication and leadership skills are also crucial.

Below we've compiled a list of the most critical store manager skills. We ranked the top skills for store managers based on the percentage of resumes they appeared on. For example, 8.1% of store manager resumes contained store management as a skill. Continue reading to find out what skills a store manager needs to be successful in the workplace.

15 store manager skills for your resume and career

1. Store Management

Here's how store managers use store management:

Communicated effectively with all members of store management and consistently challenged self and team to exceed corporate goals and objectives.
Job duties included dual store management, customer service/sales, inventory/loss prevention, recruitment/training of staff, and store merchandising/allocations.

2. Retail Store

Here's how store managers use retail store:

Participate in and supervise the preparation and accountability of retail store physical inventory and develop action plans to achieve expected results.
Retail store manager responsible for building and sustaining a customer-focus environment which delivers profit increases and encourages repeat business.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how store managers use customer service:

Monitor and positively affect profitability in the areas of customer service, sales, inventory/expense control and risk management.
General oversight of all retail operations Delivered excellent customer service and provided guests a unique shopping experience.

4. PET

Here's how store managers use pet:

Developed innovative marketing materials and created free weekly seminars in basic pet discipline development skills to increase training program enrollment.
Served as company representative at pet adoption events to promote company awareness and project positive image for brand.

5. Loss Prevention

The steps taken by a business to prevent theft is called loss prevention. There are multiple methods for loss prevention for example usage of automated cash handling, secure physical location, product security staff buy-in, and attentive customer service.

Here's how store managers use loss prevention:

Evaluate and maintain store security requirements and loss prevention procedures; implement controls designed to reduce overall shrinkage levels.
Store business operations included profit management, facility management, safety and security loss prevention and all banking.

6. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how store managers use sales floor:

Manage and support sales floor execution by managing customer traffic and ensure enhanced customer experience.
Oversee and orchestrate sales floor display plans by maximizing merchandising and optimizing product presentation.

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7. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how store managers use pos:

Trained and developed new associates on POS system, internal computer system, insurance rules/verification and function/use of various medical equipment.
Executed operational efficiency through inventory management, customer retention techniques, disciplined POS practices, and hiring decisions.

8. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how store managers use human resources:

Recruited, interviewed and hired top-performing employees and supported human resources functions including schedule formulation, staff communication and training facilitation.
Maintained standards of operation for total store including visual presentation, security/shortage control, human resources and operations.

9. Store Associates

Here's how store managers use store associates:

Achieved recognition by creating innovative training through interactive video and the first-ever Hallmark training magazine for store associates.
Increased effectiveness of new supervisors and store associates using coaching, accountability and timely feedback.

10. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how store managers use product knowledge:

Provided detailed studies of future release titles to district and regional management for increased product knowledge based sales methodology.
Coached and mentored sales associates on effective servicing techniques and product knowledge, resulting in improved satisfaction and maximized sales

11. Store Sales

Here's how store managers use store sales:

Created and distributed holiday announcements to local businesses that highlighted each department's holiday specials and increased overall store sales.
Managed all store sales and operational activities including productivity goals, operational tasks and financial budgets.

12. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how store managers use retail sales:

Performed various roles of increasing responsibility culminating in management roles with 12 direct reports Including retail sales associates and assistant store managers
Attended sales meetings and educational seminars to promote retail sales environment pertaining to direct company guidelines.

13. Cash Handling

Here's how store managers use cash handling:

Manage a Team of 12 Tellers-Audit Legal Documentation-Process Payroll Advances-Cash Checks-Open/Close the Branch-Cash Handling-Attend Corporate/State Meetings-Training-Interviewing-Corrective Action-Structure Schedules-Submit Payroll
Practice proper register and cash handling procedures; and communicate and receive concerns objectively and constructively.

14. Sales Associates

Here's how store managers use sales associates:

Managed a team of 55 professional commission sales associates with full accountability for recruiting, merchandising and inventory control.
Facilitated new hire orientations and ensured customer service excellence for all sales associates.

15. Performance Management

Here's how store managers use performance management:

Developed instructor-led training on leadership, performance management, communication, time management, and financial analysis for single-store retail managers.
Participated in HR practices that included interviewing applicants, leading new employee orientation, employee performance management, and hiring/termination processes.

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What skills help Store Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Store Manager resumes?

Dr. Timothy Edwards

Professor, Interim Director, University of Arkansas at Little Rock

Writing and research skills. Analytical and critical thinking skills. Technical skills such as web design, graphic design, audio and video production skills. Employers are interested in potential employees knowledge, intelligence and skills.

What soft skills should all Store Managers possess?

Bruce Heiman Ph.D.

Professor of International Business, San Francisco State University

-Languages beyond English (fluency in written and oral)

-Ability to work collegially in a diverse cultural setting

-Ability to identify good problems on which to work in a competent manner

-Ability/flexibility to interact/work productively with people who have serious constraints on their time owing to other work or personal commitments/issues

-Some of my answers to Q1 above would also apply here

What hard/technical skills are most important for Store Managers?

Bruce Heiman Ph.D.

Professor of International Business, San Francisco State University

-Analytical skills (ability to gather data, clean it, analyze it, write-up results and present on what the meaning of the analysis suggests for action (the last one is most important--"what does it really mean?"

-Some experience and skills with coding in any language (at the moment, Python or C++ are preferred, though Ruby on Rails is also good)

-Deep spreadsheet skills (pivot tables and macros, as examples).

-Relational database skills, including programming (e.g., MySQL)

-Data mining

-AI/Machine Learning experience

What Store Manager skills would you recommend for someone trying to advance their career?

Steve Wages Ph.D.

Director, Cloverdale Center for Youth and Family, Faulkner University

I recommend they use this time to fill in the gaps, no pun intended, in their program of studies by expanding their knowledge base. All educational programs have gaps in the training, content areas which are not addressed adequately. For example, my counseling program was highly regarded, yet I had little to no content related to aging studies, parenting, or personal finances, etc. Further, the content of counseling programs is problem-centered or remedial, conceptually focused on tertiary prevention.

Consequently, graduates are not exposed to a large body of research and literature related to human development, individual wellness, and family strengths which would greatly inform and enhance their assessment and intervention strategies employed in counseling. I believe the more we can do to strengthen our understanding of healthy individual and family wellness, the better equipped we will be to address unhealthy relationships and family dynamics. Put another way, being well grounded in primary and secondary prevention will further equip the pastoral counselor's efforts at intervention. Again, use this time to acquire relevant knowledge and content that most counseling programs do not address extensively.

What type of skills will young Store Managers need?

Dr. Barbara Davis

William J. Atkins Dean, Centenary College of Louisiana

Analysis - Graduates will need to analyze situations, identify the best choices, and seek solutions with the highest benefit to the organization.

Creativity - Graduates will need to possess critical and creative thinking skills.

Flexibility - Graduates must remain flexible to succeed in a highly changing environment.

What technical skills for a Store Manager stand out to employers?

Kerem Cakirer Ph.D.

Senior Lecturer, Indiana University Bloomington

The labor market is not so different than any market with demand and supply. The demand from employers will shift towards more technical (software, coding, computer language programming) and analytical (problem solving on your own) skills than social skills overall. Being capable of writing or/and understanding computer languages will be a must have skill in the very near future. Communication skills over online platforms or social media platforms will play a huge role when employers are making a hiring decision. The data supports that businesses are using more online platforms than ever. I am projecting that there won't be any business travels or on-site client meetings in the near future. Exceling in different types of software, and being able to learn a new one easily, will become more important than people skills in businesses. Employers will seek for candidates, who are capable of achieving tasks in a more off-site (outside the office) environment through a deadline, and who can utilize multiple different softwares at their hand to solve business problems. As far as how the hiring process would go, we might see employers using artificial intelligence to make hiring decisions over some online platform soon. Essentially, this means that the candidates will be assessed with a more quantitative measure than ever. An evaluation measure by the AI, which will take soft and digital skills more into account.My final words are: The pandemic is still a burden to the humankind but the world will prevail. This year could be the inception of a new era in terms of how businesses run.

Do you want to know more?

List of store manager skills to add to your resume

The most important skills for a store manager resume and required skills for a store manager to have include:

Store Management
Retail Store
Customer Service
PET
Loss Prevention
Sales Floor
POS
Human Resources
Store Associates
Product Knowledge
Store Sales
Retail Sales
Cash Handling
Sales Associates
Performance Management
Cleanliness
Ladders

Excellent Interpersonal
Customer Satisfaction
Inventory Control
Inventory Management
Bank Deposits
Payroll Policies
Work Ethic
Store Performance
Cash Control
Direct Reports
Customer Complaints
Sales Performance
Store Opening
Customer Relations
Cash Management
Sales Volume
KPI

Sales Reports
Performance Reviews
Performance Evaluations
Sales Growth
Store Locations
Dollies
Sales Plan
Excellent Guest
Visual Standards
Gross Profit
Store Appearance
Financial Statements
Customer Issues
Customer Inquiries
Financial Reports
Leading Training

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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